Tony Infantino · Retail AI consultant

AI training and audit for retail chains

I train head office and store teams on Claude Code, and audit your processes to deliver a costed AI roadmap in two days.

Founder of Metagora, an AI sales coaching platform deployed in stores. Fifteen years of B2C and learning entrepreneurship, five years of consulting, and a spell in venture capital. Sessions and audits run on your own files, your own processes and your own numbers.

See the three services Fund the audit through Bpifrance LinkedIn

Metagora is a winner of Carrefour's Store Me Up programme (December 2025) and a finalist at the RTIH AI in Retail Awards in London, Training category.

Who you work with

Fifteen years in retail and learning

Tony Infantino
Tony Infantino
Founder of Metagora
Retail AI consulting since 2020
View profile

I have been building retail products for fifteen years. Since 2022 I have been running Metagora, a French AI sales coaching platform that trains store staff against 3D virtual customers. The product is in use at chains in pharmacy retail, luxury and specialist distribution.

Before Metagora I spent several years in venture capital, supporting startups through their funding rounds and post-round execution. Since 2020 I have invoiced consulting work through Souantino: back-office automation, technical feasibility studies, and business applications delivered in a matter of weeks.

This site covers the two engagements I run most often with retail clients: training teams on Claude Code using their own files, and auditing processes to decide what to automate first.

GroundHead offices, buying, merchandising, training, store operations.
DeliverablesCosted roadmap, prompts and tools that keep running after the consultant leaves.
FormatIn-house training for 4 to 10 people; one-day or 2-day audit.
InvoicingSouantino, a consulting company registered in Paris since 2020.

Three services

Train first, then decide what to automate

Training makes your teams able to produce with AI on their own files. The audit, in one day or two days, identifies the processes where that gain is highest. Each can be booked on its own.

Training

Claude Code for retail head office roles

€500 per person, excl. VAT
Four-hour session, 4 to 10 participants, in-house or open enrolment.
  • Claude Code installed and configured on every participant's machine
  • Four live demonstrations on real retail cases, no slides
  • Three guided 20-minute cases: analyse, produce, capitalise
  • One hour on the real case you submit 15 days beforehand
  • Individual report five days later and a reusable prompt library
Arrange a session
Express audit

Your chain's priority transformation

€3,000 one day, excl. VAT
Three one-hour interviews, readout included.
  • One-hour interview with the managing director
  • One-hour interview with the retail director
  • One-hour interview with the e-commerce director
  • The transformation to launch first, with its return on investment
Book an express audit
Full audit

AI audit of your retail processes

€5,000 2 days, excl. VAT
Bpifrance funds a longer version, from €6,000 net cost.
  • One interview with each executive committee member, on their team's actual work
  • Tools, subscriptions and Excel files reviewed one by one: keep, replace with an in-house tool, or stop
  • Three priority transformations with a high return on investment
  • Detailed specifications and a quote for each
  • Readout to the executive committee
Scope an audit

Funding

The Bpifrance schemes that cover this audit

Bpifrance subsidises diagnostics carried out by an approved expert. These schemes are for companies registered in France. The right one depends on your profile, and the application must be filed before any work starts: there is no retroactive funding.

No application

Direct audit

€5,000
2 days, immediate start
Who
Any company, with no headcount, revenue or age requirement.
Scope
Three priority transformations, each with specifications and a quote.
SMEs and mid-caps

Diag Data IA

€6,000
net cost, on €10,000 invoiced
Subsidy
40 % from Bpifrance, for 8 expert days over 3 months.
Who
Independent SME or mid-cap, at least 10 FTE, at least €1M revenue, more than one year old.
Expert
Assigned by Bpifrance; you can suggest one, with no guarantee that they will be chosen.
Scope
Data maturity, concrete AI use cases, prioritisation, roadmap.
Identified project

Diag Axes d'Innovation

€6,500
net cost, on €13,000 invoiced
Subsidy
50 % from Bpifrance.
Who
Independent SME, 5 years or older, €1.25M to €50M revenue, no national innovation aid in the past 2 years.
Scope
Ideation and technical and techno-economic feasibility study on a specific project.
Under €1M revenue

Diag Scale-Up

€2,500
net cost, on €5,000 invoiced
Status
Suspended by Bpifrance until January 2027.
Subsidy
50 % from Bpifrance, for 5 days over 4 months.
Who
Independent startup under 8 years old, under 250 FTE, under €10M revenue.
Scope
Scaling up: offer, go-to-market, resources and scalability, with automation as a lever.

Full conditions on the official pages for Diag Data IA, Diag Axes d'Innovation and Diag Scale-Up. Your company files the application: for the Innovation diagnostics, it chooses the expert with Bpifrance; for Diag Data IA, Bpifrance assigns the expert. I provide the scoping note in the required format and the matching quote. Diag Scale-Up treats automation as a scalability lever and does not cover digital marketing or market research.

Blog

What AI actually changes in a retail chain

Articles written from real engagements, with the numbers and the limits.

Audit · Funding

AI audit in retail: €5,000 direct, or from €6,000 with Bpifrance funding

What an AI audit of a retail chain contains, the prices charged in France in 2026, and the Bpifrance schemes that fund the longer version. Comparison and selection criteria.

Read the article

Tell me about your case

Describe in three lines the process that costs you the most time today. I reply within 48 hours with a first read on which automations are realistic and the order of magnitude of the gain.

Or directly at tony@metagora.tech and on LinkedIn.